Insights and inspiration

You've built the business case. Excellent!

You've made the business case. Leadership is on board. The budget's approved. Now comes the part where most accessibility initiatives either take flight or fall flat: actual implementation.

For just one moment (just ONE), let's set aside how important accessibility is to people and to humanity, and let's talk numbers. Not compliance numbers or legal risk numbers (though those matter). I'm talking about the kind of numbers that make CFOs lean forward in their chairs: revenue growth, profit margins, and market expansion.

"We need to modernize." It's the rallying cry in conference rooms everywhere. Leaders agree it's critical. Consultants get hired. Platforms get demoed. But then comes the hard part: turning that ambition into action.

Your customer is energized. Your customer is ready. Your customer is...completely blocked.

Lessons learned can sound like resistance, but you're just trying to learn from past mistakes. It comes down to how you say it.

Here's the thing. You already are one!

We've all been there. Someone pitches a compelling idea, energy builds, and then... it stalls. Why? Because enthusiasm doesn't fund projects. Business cases do.

Everything.

Even the most experienced managers hit a wall. You’re helping customers reach their goals when suddenly… nothing comes to mind. Feeling stuck isn’t failure; it’s a signal to pause, rethink, and approach the problem differently.

After watching countless organizations struggle with failed initiatives, I've noticed some trends you might want to ask yourself about! Here are three core reasons why project management continues to be undervalued and why this creates a hidden competitive disadvantage.

"Maybe the issue isn't the word itself, but how we've allowed it to be diminished."